The Challenge:
If you are not prepared to communicate in a crisis, your organization’s response actions and reputation are at risk of disappearing, overwhelmed by a tide of negative sentiment. If you aren’t ready to speak, someone else will speak for you – to their own benefit and not yours.
The Opportunity:
Effective crisis communication preserves your opportunity to capture, captivate and convert a growing group of stakeholders; people with active interest or concern in your operations and practices.