Real risk and role reversals
Communication professionals must participate in an effective risk assessment. It’s not all about operational risks any more. While we’re ready and waiting for these operational incidents to occur, we’re waiting longer and longer. Processes, regulations and technology have combined to make physical operations safer than ever before. The real risk of significant operational incidents is […]
When did I become the bad guy?
I thought we were the good guys Today’s asymmetrical reputational risk environment can be baffling to non-communicators. We all expect that justice and truth prevail, that if we do the right thing everything will be all right. Corporations try to be good public citizens. Doctors try to save lives. Airlines try to keep to their […]
Are you really ready to communicate in a crisis?
Take actions to ensure that you are really ready to communicate effectively. It’s time to take actions to ensure that you are really ready to communicate effectively. The recommendations I offer below, for greater and more focused preparation, are formed by actual experience. Each will be expanded on in future posts, but these are actions […]
Is your organization ready for crisis communication?
Even if you are ready to communicate, it’s likely your organization isn’t. Let’s assume for a moment that you’re actually prepared to communicate. You have your risk assessment, your stakeholder map and a current distribution list. You’ve maintained updated statement templates and you’ve tested the process regularly. Is your organization ready for crisis communication as […]
People who need people
Why is it difficult for organizations to properly weigh the costs and benefits of public communication in a crisis? A common observation from attending exercises; organizations can spend more money on food at one exercise than they spend on crisis communication preparedness for an entire year. Countless sums of money are invested in response tools, […]