An Exercise in Futility
Practice makes perfect, right? So we exercise, or drill, or run tabletops. By practicing, we build ‘muscle memory’ that ensures our capability of responding under stress. This ensures that we will take the right actions at the right time, and by doing so we will always be ready to leap into action to defend our […]
Become Us in the Recovery
All incidents start locally A truism of response is that all incidents start locally, and all incidents end locally. A spill starts somewhere. A forest fire starts at a specific location. Earthquakes have epicenters. Every response starts with a specific event, at a specific time and in a specific place. This is important when you […]
Becoming ‘Us’ – Response to Recovery
There are two arenas where we must work on becoming ‘Us’ – one arena for efficiency, the other arena for impact. First, for efficiency, becoming ‘Us’ inside Unified Command, with your response partners. Then, for impact, becoming ‘Us’ outside Unified Command, in the community as you communicate with affected stakeholders. Go home A key aspect […]
The Risk in Risk Assessment
A powerful tool Effective risk assessment is critical for effective crisis communication planning. You need to know what could happen in order to identify affected stakeholders, map their concerns, prepare messaging and plan an ongoing response communication plan. The good news is that one should be available to you; risk assessments are what planners do! […]