Are you sure you’re ready for effective stakeholder communication in a crisis? We all think we have policies, plans, people and a platform at the ready for crisis use, but how ready are they?
Does your bridge to recovery look like this one? You may be in worse shape than you think. Have you conducted a recent review of your crisis communication process? Are you confident that your organization has the following elements ready for use?
Policies: Do your crisis communication policies reflect current communication realities? Are they ready to help you communicate quickly and comprehensively?
Plans: Are your communication plans up to date? Do they reflect current operating practices, and do they guide communicators to make good decisions and maintain high quality content flow?
People: Are your communicators ready to perform in the chaotic initial hours of a response, then segue to manage an extended and complex response communication process? Are they trained and tested in the specific dynamics of your industry, organization and market?
Platform: Exactly how are you going to deliver information to stakeholders and capture concerns from stakeholders? Do you have a tested platform ready for use at any time?
Time for a Review? When did you last conduct a crisis communication review?
Your Crisis Communication process is the bridge to protecting your reputation, your hope of rebuilding after an incident and the bulwark against the costs and complexity of managing public outrage or disappointment. When a crisis can cost 30% of an organization’s value, is your crisis communication process ready to restore that value?
Contact me to learn more about the benefits of a Crisis Communication Review for your organization.