Are you really ready to communicate in a crisis?
Take actions to ensure that you are really ready to communicate effectively. It’s time to take actions to ensure that you are really ready to communicate effectively. The recommendations I offer below, for greater and more focused preparation, are formed by actual experience. Each will be expanded on in future posts, but these are actions […]
Is your organization ready for crisis communication?
Even if you are ready to communicate, it’s likely your organization isn’t. Let’s assume for a moment that you’re actually prepared to communicate. You have your risk assessment, your stakeholder map and a current distribution list. You’ve maintained updated statement templates and you’ve tested the process regularly. Is your organization ready for crisis communication as […]
People who need people
Why is it difficult for organizations to properly weigh the costs and benefits of public communication in a crisis? A common observation from attending exercises; organizations can spend more money on food at one exercise than they spend on crisis communication preparedness for an entire year. Countless sums of money are invested in response tools, […]
Where’s the beef?
Does your organization have a vision for effective crisis communication? How would you rate your organization’s readiness for effective crisis communication? Like the old Wendy’s advertisement, do you see any beef, or is it all hot air? Let’s take some quick measurements: Do you have the staff resources you need to do communicate in a […]
What DO crisis communicators do?
What Crisis Communicators do When you’re in a social setting and someone asks you what you do for a living, how do you answer? How do they react to your answer? It’s ironic that communicators often have difficulty explaining what we do. Our words always seem to end up interpreted as ‘You’re a flack’, or […]