The Danger of Being Unprepared
What happens if you’re not prepared when a crisis strikes? What will happen if you simply haven’t got around to crafting a crisis communication strategy, plan or process? What could go wrong? First of all, remember that 99% of the time, no preparation is enough preparation. This is not an excuse to defer the important work […]
Policy Without Perspective Can Ruin Your Reputation
Here’s an example of how policy without perspective can ruin your reputation, courtesy of the Vermilion Parish School Board, in Louisiana. Take your pick of the following headlines: Watch and read KATC’s full coverage of the Vermilion teacher incident “He did exactly what he was hired to do. He followed the procedures completely.” Teacher handcuff […]
That was then, this is now
While serving as Associate Director of my local United Way I had opportunity to work with a master of change management. In his tenure as Executive Director, he not only strengthened the structure and management of the agency, but he also poured his wisdom into many of our member agencies and he freely shared it […]
Real risk and role reversals
Communication professionals must participate in an effective risk assessment. It’s not all about operational risks any more. While we’re ready and waiting for these operational incidents to occur, we’re waiting longer and longer. Processes, regulations and technology have combined to make physical operations safer than ever before. The real risk of significant operational incidents is […]
Are you really ready to communicate in a crisis?
Take actions to ensure that you are really ready to communicate effectively. It’s time to take actions to ensure that you are really ready to communicate effectively. The recommendations I offer below, for greater and more focused preparation, are formed by actual experience. Each will be expanded on in future posts, but these are actions […]