Running the 39-yard Dash
It’s early spring and football fans are turned to the NFL Combine. Held annually, the Combine is an event that allows assembled NFL teams to look at players potentially turning ‘pro’. It’s where players are weighed and measured in every conceivable way; height, weight, hand size, arm length, bench press, vertical jump and other values […]
Are You Ready for Response Communication?
Probably not. Despite our best intentions, our response communication competency often atrophies due to disuse and lack of awareness. Why? Because most organizations are safely and effectively managed. Day-to-day competitive pressure, regulations and industry standards effectively reduce the probability of accidents to the point where many communicators can expect to finish their career without having […]
An Exercise in Utility
Last week I asked a series of questions to determine if exercises actually help us prepare for actual responses. This post, we’ll look at the some of the same questions and discuss possible actions to maximize our exercise utility. Warning! This post is almost twice as long at the previous one, but answers are always […]
An Exercise in Futility
Practice makes perfect, right? So we exercise, or drill, or run tabletops. By practicing, we build ‘muscle memory’ that ensures our capability of responding under stress. This ensures that we will take the right actions at the right time, and by doing so we will always be ready to leap into action to defend our […]
The Risk in Risk Assessment
A powerful tool Effective risk assessment is critical for effective crisis communication planning. You need to know what could happen in order to identify affected stakeholders, map their concerns, prepare messaging and plan an ongoing response communication plan. The good news is that one should be available to you; risk assessments are what planners do! […]