Real risk and role reversals
Communication professionals must participate in an effective risk assessment. It’s not all about operational risks any more. While we’re ready and waiting for these operational incidents to occur, we’re waiting longer and longer. Processes, regulations and technology have combined to make physical operations safer than ever before. The real risk of significant operational incidents is […]
Are you really ready to communicate in a crisis?
Take actions to ensure that you are really ready to communicate effectively. It’s time to take actions to ensure that you are really ready to communicate effectively. The recommendations I offer below, for greater and more focused preparation, are formed by actual experience. Each will be expanded on in future posts, but these are actions […]
Is your organization ready for crisis communication?
Even if you are ready to communicate, it’s likely your organization isn’t. Let’s assume for a moment that you’re actually prepared to communicate. You have your risk assessment, your stakeholder map and a current distribution list. You’ve maintained updated statement templates and you’ve tested the process regularly. Is your organization ready for crisis communication as […]
Where’s the beef?
Does your organization have a vision for effective crisis communication? How would you rate your organization’s readiness for effective crisis communication? Like the old Wendy’s advertisement, do you see any beef, or is it all hot air? Let’s take some quick measurements: Do you have the staff resources you need to do communicate in a […]
What DO crisis communicators do?
What Crisis Communicators do When you’re in a social setting and someone asks you what you do for a living, how do you answer? How do they react to your answer? It’s ironic that communicators often have difficulty explaining what we do. Our words always seem to end up interpreted as ‘You’re a flack’, or […]