Welcome to the Brave New World!
Well, it is brave, but it’s not that new. Unified Command and the Joint Information Center (JIC) have been around in some form since the late 1960s. But it might be new for you! Many communicators spend their entire career without exposure to the JIC. Our only exposure may be in exercises or drills our […]
Becoming ‘Us’ – Response to Recovery
There are two arenas where we must work on becoming ‘Us’ – one arena for efficiency, the other arena for impact. First, for efficiency, becoming ‘Us’ inside Unified Command, with your response partners. Then, for impact, becoming ‘Us’ outside Unified Command, in the community as you communicate with affected stakeholders. Go home A key aspect […]
You Say Tomato, I Say Tomahto
In the response world, abbreviations, acronyms and initialisms (look it up!) are unavoidable. Complex titles are easier to recite and remember when reduced to a few letters, so Agencies become initialisms (DSHS, WaDOE), response systems become acronyms (NIMS), people become abbreviations (APIO). Even acronyms become acronyms (TMAtM = Too Many Acronyms to Mention). Two of […]
Becoming ‘Us’
You know the ‘Us’ around you – the people you work with every day. You know these people and you’ve learned to work with them and trust them. But an incident has occured, and here you are, showing up to join the response and walking into the Joint Information Center, a room filled with ‘Them’! […]
We Have Met the Enemy and They is Us
America mythologizes the rugged individual; the lone cowboy out on the range who can herd the cattle, find the gold, rassle up the rustlers, woo the heroine and speak sagely to the townsfolk before dispatching the villain. We all want to be like Shane, or John Wayne. We synthesize this rugged individualism into our communication […]