“In a crisis, there’s very little time to effectively communicate to an affected, usually aggrieved public. Yet what you say at such a time is as important as what you do. TransMontaigne recognized the need to develop both an effective communication platform and process for communicating in a crisis and we reached out for industry leaders to help us.
We retained Marc Mullen to write a Crisis Communication Plan that would support dispersed terminals in several states, provide communication guidance for different terminals with different community sensitivities while supporting effective coordination with response agencies in each location. He delivered a coherent Plan that provides communication guidance and policies, comprehensive communication materials for each location and Quick Guides for immediate and effective use. He also crafted content that greatly supports our use of the crisis communication platform TransMontaigne has subscribed to.
We got more than a Plan for our money. We got Marc’s expertise in integrating our Plan, Platform, Policy and People. We’re now prepared to respond and communicate effectively.”
Matthew White, Executive Vice President and General Counsel; TransMontaigne Partners LLC